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SHOWING WAIKATO

Project Type: Brand Refresh

Showing Waikato is an event management company that works to strengthen the Waikato region by organizing inspiring local events. They are driven by the community and aim to create innovative experiences that promote both businesses and communities.

Showing Waikato creates amazing events by connecting their heritage to the present, and felt it was time to do the same with their brand identity. Having a well-established brand identity, they partnered with Pathos Pixels to give it a bit of a facelift and make it more modern.

Without changing too much, we modernised their brand identity by changing the colours to more vibrant, energetic colours and implementing gradients. We also expanded the brand identity with more colour variations, submarks and created mission and value icons.

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