F&H WORKS LTD
Project Type: Brand Creation
F&H Works is a New Zealand-based company that provides height safety services essential for a safe working environment. F&H Works was founded by co-owners Francois and Hannes, creating the clever name with their initials.
Pathos Pixels assisted in creating a logo and brand identity that is professional, flexible, eye-catching and resembles the industry. The initial request was to incorporate high visibility colours, such as the bright neon yellow from a safety vest. After extensive research, Pathos Pixels advised F&H Works that it is possible but might be costly for future printing jobs. Since regular CMYK print jobs can not achieve these bright neon colours, each time they print, it will be a custom print job that will be more expensive.
We ultimately compromised by choosing another safety vest colour, high visibility orange.